Apple Announces October 27 Event to End Mac Update Drought

Apple Announces October 27 Event to End Mac Update Drought

Apple Inc. invited media to an event October 27 where the company is expected to debut new Mac computers, ending a drought without an update for its oldest product category ahead of the holiday sales period.

After launching new iPhones and Apple Watches last month, the Cupertino, California-based technology company on Wednesday announced its event for next week with the tagline “hello again.”

The Mac upgrades will be the first since 2015, save for the 12-inch MacBook receiving a new rose gold finish and slightly faster processors in April.

While Apple mainly relies on sales of the iPhone, the Mac line remains a key component of the business. Macs made up almost 11 percent of the company’s $233.7 billion (roughly Rs. 1,55,890 crores) revenue in the 2015 fiscal year, the second-largest source of sales. In the most-recent quarter, Mac revenue continued to outpace iPad sales, showing resiliency in a category that some analysts have said would be cannibalized by tablets.

Apple has been developing multiple new Mac products, including a redesigned MacBook Pro, faster iMac, and an updated MacBook Air with new ports, Bloomberg News reported in July. The new MacBook Pro’s highlight feature will be a secondary display above the keyboard that offers shortcut commands depending on the task at hand, while new features such as a larger trackpad and faster graphics cards will also be present.

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